Culture in International Business Essay Example | Topics and Well Written Essays - 500 words - 5

Culture in International Business - Essay Example In this way, management’s ability to understand the levels of nuance and meaning that exist within such a group is a key determinant as to whether the employees themselves will feel an overall sense of appreciation and inclusion with respect to the company as a whole. Such an emphasis on attempting to relate to and understand the cultural considerations with relation to foreign operations is something that likely cannot be overemphasized due to the primal nature of how human beings identify with their culture and then project these identifications within the workplace environment (Lung et al 2012). As such, rather than seeking to change the culture of the given work as a means to reflect a more domestically centric version of the firm’s operations, it is the duty of the manager to ensure that equal consideration is given to the unique cultural needs of the employees that he/she is responsible for. Although there already exists a large body of scholarship on the needs of the international business to recognize and focus upon the unique cultural needs of their component parts, as previously stated, this is truly something that cannot be underemphasized. Moreover, due to the fact that the author helps to lay out a quantifiable and descriptive list of ways in which such a process can be effected in order to achieve a better quality of product from the component parts of an international firm’s units.